How Thai SMEs Are Adapting Amid Economic Uncertainty

In recent years, the global and Thai economies have faced growing uncertainty from persistent inflation and the fluctuating value of the baht, to geopolitical tensions and intense foreign competition. These challenges have had a significant impact on small and medium-sized enterprises (SMEs) which remain particularly vulnerable to sudden economic shifts. As a result, SMEs are being forced to accelerate their adaptation strategies in order to survive and grow sustainably in this increasingly volatile environment.