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Neuromarketing is one of the marketing strategies that blend with the neurological system. Neuromarketing is a study of the brain responses to marketing that demonstrate customer behavior, from product selection to interpretation of the text on ads when stimulated by marketing tools such as color, image, and text on ads.
Neuromarketing will show how the human nervous system stores information and how customers receive information from advertising, including showing how effective advertising is, and how the information can be used as a form of advertising that can be most interconnected with consumers, as well as planning and marketing perspective.
Marketing and advertising production using Neuromarketing will draw content that is likely to be loved by customers, or attract attention, as follows:
Since 50% of the brain is connected to vision, customers see ads as the focus of the brain. The movement characteristic of the eyes is analyzed to see what kind of image, what kind of color, and what kind of movement can draw customers’ attention to the ads.
The brain remembers something short, concise, and compelling. This will make it easier for customers to read than long content, and make a difference in showing how good it is, and customers understand it immediately just by seeing will improve the brain’s perception.
Marketers will use content that contains emotions, feelings, memories, and more details than regular content. This can be marketed in terms of the preferences of generations, what content these groups of customers prefer, and how to produce advertising in which direction such as ethics, drama, impressions, or sad stories. In the advertising media, the feeling can be stimulating. This allows the information recipient to make decisions, images, and think about the ads. This will also bring Neuromarketing to make the ad impressive to the recipient.
Using neuromarketing with marketing is one of the most creative things because not only do you know your customer’s target audience, but also learning more about people’s details will help to screen content and stimulate their brains to learn about your brand.
References from
sunnysideupstudio //// thegrowthmaster
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