Let’s get to know marketing in the past before it became digital marketing.
Let’s learn about market evolution from the past to the present. What is its background and how has it changed? The market segmentation is based on books that are very talked about in the marketing industry like Marketing 5.0 by Philip Kotler and two other writers, Hermawan Kartajaya and Ivan Setiawan, to review the marketing history and evolution of each period. The summary is summarized as follows:
