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Reese Witherspoon, an actress and producer, created a clothing fashion brand called Draper James in 2015. The brand was named after her grandparents; Dorothea Draper and William James Witherspoon. Draper James is a classic fashion clothing brand with both women’s clothes and shoes that have been collaborated with various brands.
In September 2023, Consortium Brand Partners acquired a 70% stake in the company for an undisclosed amount of money. Witherspoon will stay with the brand and join the Consortium’s board of directors instead.
JLo Beauty is a skincare brand from Jennifer Lopez, a famous 54-year-old singer and actress. JLo Beauty was launched in 2021 to unlock the secrets of skin shine for all ages. Key products include moisturizers, skin cleansers, masks, eye creams, serums, and food supplements that contain essential Squalane, fermented oil, pure olive oil, and natural extracts.
JLo Beauty is available at more than 26 Macy’s, priced between 15 dollars to 105 dollars.
FLOWER Beauty is a cosmetics brand from 90s actress and talk show host of The Drew Barrymore Show. When she was 19, Drew Barrymore founded a production company with a business partner before expanding to a Cruelty-Free cosmetics brand without animal testing. The goal is to create a high-quality cosmetic product that people can reach for their loved ones in makeup.
In 2018, it was reported that Flower Beauty, a cosmetics group sold in CVS, Kroger, online in the U.S. Ulta Beauty, and Walmart, earned 50 million dollars in annual retail sales.
The Outset, a clean skincare, is both skin-friendly and environmentally friendly founded by the world-renowned actress, Scarlett Johansson who has a strong passion for skin care and led to the skincare product with the ingredient called Hyaluroset Complex. It is a clean, safe, and effective ingredient that transforms skin’s moisture which has been registered as a trade.
Scarlett Johansson once said that she wanted her brand, The Outset, to be easy to use and give amazing results, like wearing a simple but well-dressed white T-shirt.
All products are recyclable, FSC certified, and 100% carbon-free, wind-powered plants are 100% manufactured without carbon to protect their products during transportation.
She currently co-founded the brand with Cat Foster as co-founder and CEO of The Outset to continue developing and expanding the brand into new markets.
Betty Buzz, a sparkling beverage brand by hot actress and fashion icon Blake Lively, was started with her non-alcoholic lifestyle but is always a person who mixes drinks for her friends and family.
It took her three years to come up with her favorite drink, which became a Sparkling beverage business that could be mixed with a variety of other beverages, one of which may be the Aviation Gin alcohol of Ryan Reynold, her husband.
Not only does it taste good, but these BETTY Buzzs are not only non-GMO, vegan-friendly, and gluten-free drinks but are made from a specially clean ingredient that everyone can enjoy.
Jennifer Garner, a well-known actress, has joined the Once Upon a Farm business, an organic cold food brand for babies. It is convenient, delicious, and nutritious and was founded in 2015 by Cassandra Curtis and Erie Raz.
Nowadays, Once Upon A Time Farm has launched a range of vegan and organic snack bars for the entire family. It is sold in more than 13,000 stores nationwide and has been certified by the Clean Label as a product with natural ingredients and non-chemical, such as flavoring substances and dyes that are safe for babies.
The baby food brand is growing rapidly. In 2020, revenue reached 20 million dollars and is expected to reach 100 million dollars in 2023, which is more than expected before Jennifer Garner signed the contract.
The Honest is an organic healthcare product sales business for children and women by former actress Jessica Alba, a former famous actress. The idea started with her child being allergic to chemical-contaminated products in the marketplace. That’s why baby products are created.
At present, her brand has expanded into a variety of items, including household cleaning supplies, vitamins, nursery furniture, and skin care and beauty products.
In 2021, the Company recorded sales of 319 million dollars and has an approximate value of 550 million dollars in February 2022.
Despite legal challenges along the way, for more than a decade, Honest has grown until it can cover cosmetics and skin care products. In August, Honest announced that it had revenues of 85 million dollars, increasing by 8 % from the second quarter of 2022.
’90s romcom star, Cameron Diaz, has joined hands with businessman, Catherine Power, both are passionate about tasty wine but at the same time they learn the frustrating thing is that the wine they drink lacks transparency in its ingredients on the labels.
The Avaline brand was created to produce 100% organic wine. It has no additives, flavoring substances, or dyes and labels identify ingredients and nutritional information clearly.
In a few years, Avaline has become the second organic wine brand in U.S. retail sales and number one in the premium organic price category (14 – 19.99 dollars). Reports say the organic wine brand initially launched 25,000 boxes but now sells nearly 150,000 boxes a year, with sales revenue increased 97% year-on-year in the retail sector.
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