To learn the e-commerce spending behavior of Thai people, use the following summary of e-commerce market statistics in Thailand in 2022: from the Digital Stat 2022 report.
According to the Digital Stat report, internet users aged 16–64 use e-commerce for the following activities:
From the Digital Stat report, people aged 16–64 reveal the reasons why Thai people buy things online as follows:
According to the Digital Stat report, there were 36.60 million people buying consumer goods through e-commerce, an increase of 8.7%, representing 2.9 million people from last year, representing approximately 639,289,000 million baht, an increase of 77.5%, representing 279,710 billion baht, an average of 17,456.6 baht per person. an increase of 63.3%, representing 6,773 baht from last year. By spending via mobile phones, up to 65.1%, an increase of 2.7% from last year.
**Based on the exchange rate 33.7 baht/dollar
Drinks and food have very interesting numbers, with double the number of online purchases and spending. It may be caused by COVID-19 which has caused a significant increase.
And buying electrical appliances online reflects the behavior of buyers who have more confidence in online shopping Because electrical appliances are products that most people like to try or test before making a purchase. Possibly with improved warranties and shipping. This gives consumers more confidence in online purchases. It can be reflected in the factors that make consumers order products online.
Source : https://datareportal.com/reports/digital-2022-thailand