The first interesting point found in the survey was that all of the samples still carried cash. 50% of the sample still uses cash only for everyday purchases. They are mostly used at fresh markets, flea markets, and street food stalls. However, it was found that a smaller portion of the sample group used e-payment as the main alternative.
The Payment Diary delves into the reasons behind Thai people’s payment behavior and finds that the key variables influencing payment behavior are:
Another important factor is the way to receive money. When the samples are paid by cash, they are usually spent in cash.
Attitudes towards individual payment methods vary, even among e-payment users; they still think it’s faster to use cash than e-payment.
All of these are important reasons that make Thai people still choose to use cash. even if the equipment is ready or has experience in e-payment. Changing habits and adjusting behavior can also take time. Therefore, it is necessary to set up guidelines to create awareness, understanding, and confidence among Thai people about the advantages of using e-Payment.