Coffee Badging; a new trend of office office workers. Go to the office, Grab a cup of coffee, and Go home

After Covid-19, many companies that used to work from home, have changed to working in a normal way, such as going to the office every day. Some companies have changed their way of working such as Hybrid Work that is mixed from working at the office and working from home.

Nowadays, offices are not just a workplace but also a place for people to meet up, grab a cup of coffee, have lunch with teammates, and go back to their homes to work. Get to know a new trend that is currently popular in the USA named ‘Coffee Badging’

Yannique Ivey พนักงานวัย 27 ปี ที่ปรึกษาด้านเทคโนโลยีในเมืองแอตแลนตา

told CNBC that she only goes to the office a few times a month and spends her time there around 11 a.m. then going out for lunch with friends, updating and having some coffee before returning home at around 3 p.m. to avoid traffic jams during after work period and continue working at home.

In addition to Ivey, many employees do Coffee Badging like her. According to Owl Labs’ survey of 2,000 Americans, 58% of office workers have a Hybrid Working system. They usually come to the office for morning coffee and go back to their house to do the rest of their work in the afternoon, and another 8% of them who haven’t tried it yet see that this idea is interesting.

Frank Weishaupt, the CEO of Owl Labs, views the Coffee Badging trend does not mean employees sneak out of work for afternoon resting, but they value occasional meetings with teammates at the office. These days, expectations have shifted from ‘where do you work’ to ‘when do you work’.’ instead. This flexibility is what employees value so much.

The survey showed that the fastest people to get in and out of the office were Millennials, followed by Gen X, Gen Z, and finally Baby Boomers. What’s interesting is that 62% of the sample group agreed to a 10% or more pay cut if they could do Hybrid Working which is more flexible, and 4% opted for resignation if they had to go to the office every day.

Frank Weishaupt said that during the last Covid, it proved that employees can work even if they’re not in the office, and they’re not hired for other people to keep watching while they are working.

Coffee badging has become more like a work-to-social balancer to narrow the gap between communication and strengthen team relationships while work can increase its efficiency by working anywhere with flexibility, reducing daily expenses and travel costs.

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