According to The 1 Insight and CRC VoiceShare, reveal the analysis of Valentine’s Day 2024 for Thai people which shows the top 10 most popular gifts with outstanding sales growth from February 1 to 14, 2024 with similar trends seen every year.
The “Last-Minute Lovers” trend around the world reflects a fast-paced lifestyle, yet still focuses on the festival of love, with 90% of couples buying gifts during the last week before Valentine’s Day.
Based on CRC VoiceShare data and a study on Visa Valentine’s Day spending behavior by YouGov in a sample of 2,006 people online in January 2024.
1. Time
Overall, the survey found that couples tend to prepare for gifts relatively on short notice. This is why the “Last-Minute Lovers” trend has emerged worldwide. 30% found that couples usually buy gifts only one day in advance, 60% bought a week in advance, 8% bought 1-6 months in advance and 2% bought 6 months or more in advance.
2. Budget
The survey found that 36% plan to buy Valentine’s gifts in a budget of 500 – 1,000 baht, 33% plan to buy in a budget of 1,000 – 3,000 baht, and 21% plan to buy gifts in a budget of 3,000 or more.
3. The price and the quality of goods
According to the study, prices and discounts of 58% are important factors for consumers to choose where they want to buy Valentine’s gifts, followed by a variety and quality of products at 50%. In addition, they will also consider other factors such as promotion period or package at 30%, experience in previous purchases at 27%, and brand reputation at 21%.
4. Locations
In addition, more than 85% of the respondents prefer shopping at department stores because they are convenient and can receive products immediately. The remaining 15% purchases via e-commerce and social media channels.
In other aspects of Valentine’s Day celebrations for Thai people, more than 30% of the respondents are most concerned with Valentine’s Day. The popular activities for couples are dining out, shopping at department stores, and giving gifts.
More than 42% of respondents chose ‘Japanese restaurants’ as the number 1 location for Valentine’s Day, followed by ‘Thai restaurants’, at 27%, the most popular among Baby Boomers, and 10% chose ‘Italian restaurants’, the most popular for Gen Z people.
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