Take a look at spending trend with Top 10 Most Popular Presents on Valentine’s Day

Based on CRC VoiceShare data and a study on Visa Valentine’s Day spending behavior by YouGov in a sample of 2,006 people online in January 2024.

1. Time

Overall, the survey found that couples tend to prepare for gifts relatively on short notice. This is why the “Last-Minute Lovers” trend has emerged worldwide. 30% found that couples usually buy gifts only one day in advance, 60% bought a week in advance, 8% bought 1-6 months in advance and 2% bought 6 months or more in advance.

2. Budget

The survey found that 36% plan to buy Valentine’s gifts in a budget of 500 – 1,000 baht, 33% plan to buy in a budget of 1,000 – 3,000 baht, and 21% plan to buy gifts in a budget of 3,000 or more. 

3. The price and the quality of goods

According to the study, prices and discounts of 58% are important factors for consumers to choose where they want to buy Valentine’s gifts, followed by a variety and quality of products at 50%. In addition, they will also consider other factors such as promotion period or package at 30%, experience in previous purchases at 27%, and brand reputation at 21%.

4. Locations

In addition, more than 85% of the respondents prefer shopping at department stores because they are convenient and can receive products immediately. The remaining 15% purchases via e-commerce and social media channels.

In other aspects of Valentine’s Day celebrations for Thai people, more than 30% of the respondents are most concerned with Valentine’s Day. The popular activities for couples are dining out, shopping at department stores, and giving gifts.