What are SEM and SEO and why is it important in marketing?

Talking about marketing through various channels like online platforms, many businessmen might have heard about “SEO” but do not know the meaning of “SEM” and the importance of it in businesses. Today, we will study in dept about the difference between SEO and SEM and which one is more suitable for your business.

Marketing on Google is another high-performance channel with a large number of people searching to some extent. Most of the people who visit Google are people who want to find out what they’re interested in and want to know at that time. There are two ways to get our services or content up on the first page: SEM and SEO.

What is SEM?

SEM, also known as Search Engine Marketing, is an ad-publishing of Google pages. You’ll notice when we type in a search on Google, anything on the first page will have relevant information and the word “advertising,” which is to buy media space on Google, which pays only for ads fee when they are clicked.

Before doing SEM, you must know Keywords, Websites, and Content to make it easier to find your website and rank in the top pages of Google.

Benefits of doing SEM

Meet the needs of our target audience the most, since it’s already a subject of interest to our target audience.
It’s getting more recognized and has a new customer base.

What is SEO?

SEO or Search Engine Optimization is free marketing. It uses techniques such as keywords, website customization, or updating information on websites all the time, such as publishing and content at the same time. Google will Bot Search engines and frequently collects data to help keep the web on the first page.

Benefits of doing SEO

Meet the needs of our target audience the most, since it’s already a subject of interest to our target audience.
Can market without incurring costs.

The differences between SEM and SEO

SEM will cost every click of advertising, but SEO does not cost ads and clicks but requires Google’s preferred techniques.
SEM can set the display date and time to limit the advertising budget. SEO is shown 24 hours a day.
SEM can set specific target groups, but SEO cannot. It also has to compete to make more SEOs.
SEM, when advertising budgets run out, will not be displayed on Google, but SEO will always have to address greater demand and display greater reliability than SEMs.